Making Memories

The term making memories has come to be used as a kind of shorthand for expressing meaningful moments that will live with us for some time to come. Apparently it was originally used by Coca-Cola in an advertising campaign to convey the idea that the dark fizzy drink will make whatever you are doing meaningful and memorable, provided it has a part in the moment. At least, that’s what the Urban Dictionary says.

Whatever the truth or legend behind the association with Coca-Cola, as we grow older, good memories of good times become more important for us.

God has good memories as well. That might seem a very shallow thing to say. It is, however, true. God is sometimes presented to us as remembering certain people or certain things. He remembered Noah. He remembered His people Israel. It’s not as though God had forgotten about, say Noah, during the flood, and suddenly realised that He had left him and his family drifting across a waterlogged world. No, it is simply a way of reinforcing that God had not forgotten Noah and would act on His behalf.

Hebrews chapter 6 similarly speaks about a God who does not forget:

God is not unjust; he will not forget your work and the love you have shown him as you have helped his people and continue to help them (Hebrews 6.10).

A big temptation and a big danger that we all face is a phenomenon Paul describes in Galatians 6 as growing weary in doing good (Galatians 6.9). Why might we get “fed up” with doing good? Because it can seem pointless. It can seem like our best efforts are making very little impact. Our concern is met with indifference.  Our kindness with ingratitude. Our love, ignored.

The Hebrews scripture reminds us that whatever the response of others to our doing good, God remembers our action. When we do good, we make a memory that we share with God. In truth, He remembers all of the love that we show to others. He remembers the good deeds we have forgotten. He remembers the good deeds that we weren’t even aware we were doing. And He remembers the good deeds that seemed of no consequence or were even rebuffed.

Let’s not grow tired of doing good. Even if no-one else sees or appreciates our action, we’ve made a memory that we share with God.

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